What is search engine optimization (SEO)?

Search engine optimization (SEO) maximizes your website’s exposure by making your website appear more frequently and prominently in search engine results. The earlier your website is presented in search results (or the higher it ranks), the more prospective customers will visit your website.

What’s involved in SEO?

Search engine optimization involves three factors: web page coding, content, and popularity.

1. Searchable code and structure

Making a website searchable starts with making sure the structure and code of web pages are created to allow search engine “spiders” to explore all levels of a website. Eclectiv ensures your website’s code and architecture is fully accessible for search engines — and your users.

2. Targeted and relevant content

Well-written content with targeted keywords is crucial for your website to be found. Back in the day, search optimization meant loading your page with keywords. The more times a word appeared on a page, the higher it would rank in search results for that word.

Today, search engines have devised complex algorithms that prevent this abused approach. However, keywords are still an important aspect of search optimization. Eclectiv helps identify relevant keywords and recommends on options for improving your website’s exposure through ethical use, frequency, and placement of keywords.

3. Page popularity

“Popularity” is determined by the quality of external links that point to your website. Links from other websites to your site help increase search result positioning. Eclectiv’s optimization service includes a link analysis and strategy that focuses on increasing your website’s popularity.