Web Standards is the best-practices approach to web development. Websites that are adhere to Web Standards provide direct benefits that make an impact on your bottom line.

• Accessibility

  Just as buildings have ramps and elevators, it's important for your website to be accessible for people with disabilities — which is more than 10% of the population. It's ethical and makes good business sense.

• Compatibility with future web browsers

  Web Standards-based websites are forward-compatible, which means you will not have to spend time and money re-coding your website with each new browser that comes out.

• Better search engine rankings

  Separating content and visual design gives prominence to the content of your web page files, resulting in better search engine rankings.

• Broader adaption

  Your website can be viewed in any web browser – including mobile phones, PDAs, voice interfaces, screen readers, and alternative browsing devices.

• Faster download and rendering of web pages

  Less HTML code produces smaller file sizes that allow pages to load faster.

• Faster development

  Web Standards accelerates the development process, saving your development time and costs.

• Improved maintenance

  Separating presentation from content produces clean and lean web pages that make it much easier to develop and manage the content of web pages.

• Consistency between browsers

  Gives your site consistency between different browsers and different platforms (Mac or PC).

• Reduced bandwidth costs

  When you strip away the fonts, tables, and little images used as design elements on a web page, you reduce file size. If your site generates heavy traffic, lighter web pages can greatly streamline your bandwidth costs. CSS files are also cached and don't need to be downloaded again, further increasing download speed and reducing bandwidth.

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