Web Standards provides direct benefits to you that make an impact on your bottom line. Such advantages include saving you time, costs, and resources.
Accessibility
Just as buildings have ramps and elevators, it's important for your website to be accessible for people with disabilities — which is more than 10% of the population. It's ethical and makes good business sense.
Compatibility with future web browsers
Web Standards-based websites are forward-compatible, which means you will not have to spend time and money re-coding your website with each new browser that comes out.
Better search engine rankings
Separating content and visual design gives prominence to the content of your web page files, resulting in better search engine rankings.
Broader adaption
Your website can be viewed in any web browser – including mobile phones, PDAs, voice interfaces, screen readers, and alternative browsing devices.
Faster download and rendering of web pages
Less HTML code produces smaller file sizes that allow pages to load faster.
Faster development
Web Standards accelerates the development process, saving your development time and costs.
Improved maintenance
Separating presentation from content produces clean and lean web pages that make it much easier to develop and manage the content of web pages.
Consistency between browsers
Gives your site consistency between different browsers and different platforms (Mac or PC).
Reduced bandwidth costs
When you strip away the fonts, tables, and little images used as design elements on a web page, you reduce file size. If your site generates heavy traffic, lighter web pages can greatly streamline your bandwidth costs. CSS files are also cached and don't need to be downloaded again, further increasing download speed and reducing bandwidth.